NCA’s new campaign: Guaranteed Decent

Apparently there was a six mile tailback to Newry today. Which is beyond abstract, not to mention quite silly if people were thinking the VAT decrease had been implemented overnight. On the other hand, if they were looking for low priced quality fitted wardrobes that you can build in your own home… then maybe…

Those who didn’t spend the day hunting FÁS employees may have found an alternative outlet for their recession-induced rage. Shops. Shops, here, and how they’re ripping us off bigstyle.

Let’s ignore for the moment the fact that they’ve been doing it for ages. Now that we have less money to go round – and thanks to the council decision to raise rates in Dublin – we’re becoming much more conscious of the fact that £45 (€53) looks an awful lot like €70 (£59) when you rip off the price tag and act like nobody should or will notice.

So. New Plan. Somebody has to do something, and the Brians’s’s plan is to raise the VAT rate here just to make sure we can clearly identify the border.

NCA? Tourist Board? Chamber of Commerce? ANYONE?

New gimmick. For many, many years (the 80s, or so I’m told) the “Guaranteed Irish” was a big deal. By the looks of things it is about to become so again. So let’s add to it. Make a new sticker. For shops.

“Guaranteed Decent”

A symbol that says, the prices here may not be exactly what you’ll get across the border, but they’re damned close. We’re doing everything we can to sell quality products at reasonable prices, and by shopping here you will be supporting Irish jobs. Thanks.

Make it work, and make it count – so that the rest of us don’t have to.